Top digital Marketing Tools

Top Digital Marketing Tools You Can not avoid. 

 Digital Marketing

Are you looking for a quick round-up of the top digital marketing tools you can use to improve your next campaign? 

Here are the top digital marketing tools you should use as you try to improve the results of your digital marketing campaigns.

Social Media Tools

1. BuzzSumo – Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content.
2. Canva – Canva lets you create stylish, striking visuals for social media posts and content projects with an effortless drag-and-drop interface.
3. Digg Digg – Get more likes and shares on your content by making it easy for your readers to share your articles with a floating bar with share buttons on your blog.
4. Hootsuite – Enhance your social media management with HootSuite, the leading social media dashboard.
5. QuickSprout – Free tool from Neil Patel that measures a website’s SEO, social media impact, mobile responsiveness, and more.
6. SharedCount – Track URL shares, likes, tweets, and more per page.
7. SproudSocial – Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.
8. TweetDeck – TweetDeck is your personal browser for staying in touch with what’s happening right now on Twitter.
9. WooRank – Use WooRank to improve your website rankings & online visibility through SEO, Social Media, Usability and much more.

SEO Tools

10. Ahrefs – Perform compeitive backlinks analysis with the largest and the freshest index of live links. Index is updated every 15 minutes.
11. Google Keywords Planner – The free AdWords tool can help identify a wide range of keywords and associated data for uses in your AdWords campaigns as well as content marketing and SEO.
12. Majestic – Majestic is a link intelligence tool for SEO and Internet PR and Marketing. The site Explorer shows inbound link and site summary data.
13. Moz Local – MozLocal helps local businesses rank competitively in local search engines results, making smaller sites as visible as possible.
14. Moz Open Site Explorer – Perform competitive link research, explore backlinks, anchor text, and more for free.
15. MozBar – The MozBar browser extension lets you perform a range of SEO tasks from your browser, including keyword ranking research, an authority audit, schema validation, and SEO metric reporting.
16. SEM Rush – Search for detailed competitive and paid keyword data by domain or keyword, and see what everyone else is up to.
17. SEO Book – SEO Book offers a wide range of free SEO tools to SEO professionals and DIY webmasters for keyword research, meta tag generation and link suggestions.
18. TextBroker – No matter what type of content you’re looking for, Textbroker is your answer. At Textbroker, you only pay for the number of words you order.
19. UberSuggest – Get thousands of keyword ideas in a minute with this amazing keyword suggestion tool: Übersuggest is Google Suggest on steroids!
20. Unbounce – Unbounce lets marketers build high-converting landing pages without I.T. 1-click publishing, A/B testing and a suite of best-practice landing page templates.
21. Upwork – Find freelancers on Upwork – the world’s largest online workplace where savvy businesses and professional freelancers go to work.
22. Yoast – Yoast, the most complete WordPress SEO Plugin, optimizes your WordPress site by easily adding meta tags and an automatically generated XML sitemap.

Pay Per Click Tools

23. Optimizely – Improve conversions through A/B Testing, Split Testing and Multivariate Testing with Optimizely!
24. OptimizePress – The easiest way to create landing pages, sales pages and membership portals inside WordPress.

Content Marketing Tools

25. BuzzStream – BuzzStream is web-based software that helps the world’s best marketers promote their products, services and content to build links, buzz, and brands.
26. Copyscape – Copyscape is a free plagiarism checker. The software lets you detect duplicate content and check if your articles are original.
27. CrazyEgg – Through Crazy Egg’s heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.
28. HARO – Help A Reporter Out and discover daily opportunities to be a sources to journalists interested in your expertise and thought leadership.
29. Hubspot’s Blog Topic Generator – Simply add your keyword in the text field and you’ll see titles and topics for your next blog post.
30. LeadPages – Leadpages is the only platform that lets you collect leads and customer contacts from landing pages, pop-up forms, social media, text messaging, and email.
31. Medium – Medium is a place to read, write, and interact with the stories that matter most to you.
32. OptinMonster – OptinMonster is a powerful lead generation software that converts abandoning visitors into subscribers with their dynamic marketing tools and exit technology.
33. PicMonkey – Editing your photos is easy with PicMonkey! Add filters, frames, text, and effects to images with our free online photo editing tool!
34. Prezi – Prezi is a cloud based presentation software that opens up a new world between whiteboards and slides.
35. SumoMe – SumoMe is a suite of free tools that can be used to grow your website’s traffic, including a free list builder.
36. Wistia – Wistia provides professional video hosting with amazing viewer analytics, HD video delivery, and marketing tools to help understand your visitors.
37. Quora – Many content marketers use Quora to find quotes, answer questions, explain complex topics, and other ways to make their content more accessible.

Email Marketing Tools 

38. Aweber – AWeber Email Marketing develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe. They have top-notch customer service and an easy-to-use platform that makes getting started a piece of cake (affiliate link).
39. Mailchimp – Mailchimp is an online email marketing solution to manage subscribers, send emails, and track results.

Data & Analytics Tools

40. BuiltWith – BuiltWith is a web technology information profiler tool where you can find out what was used to build a website.
41. Google Analytics – Google Analytics offers everything you need to track the effectiveness of your campaigns and monitor the performance of your site.
42. Google Search Console – Formerly known as Google Webmaster Tools, Google Search Console provides you with detailed reports about your pages’ visibility on Google.

How to make money Blogging

How to Make Money Blogging

Start with these seven most common ways you can make money blogging.

1) Affiliate Marketing

Affiliate marketing is a type of performance-based marketing. As the blogger, you include links to a product or service offered through another business’s affiliate program. If one of your visitors clicks on that link and purchases the good or service, you’ll receive a cut of the cost.

That’s how I monetize my blog here at Start Blogging Online.

If you choose to join an affiliate program, it’s always a good idea to:

1. Only promote products relevant to your niche.
2. Only promote products you’ve personally used and recommend.
3. Include a disclaimer on your site as to not mislead your readers (like I do here).

So how do you get involved in affiliate marketing? You can start by joining a popular program such as:

• Amazon Associates
• ClickBank
• LinkShare

But you don’t have to stick with just the big-name programs. Businesses can also set up their own programs for a single product or a small group of products, and you can become one of their affiliates. For instance, a fellow blogger might offer an affiliate program for eBooks or eCourses in your niche, which would be a great opportunity for you since it’s highly relevant to your readers.

How much can you make through affiliate links? Melissa Culbertson of Blog Clarity points out just two examples of a mommy blogger and decorative concrete blogger who make $20,000 and $32,000 per year respectively, and that’s with minimal visitors.

2) Google AdSense

Some people create a self-hosted blog solely for ads and Google AdSense is one of the most popular ad networks around. Simply put, you make money by displaying ads on your site. There are two ways to start earning cash from Google AdSense:

1. Based on impressions: This depends on page views. For instance, for every 1,000 page views you get, you earn a set dollar amount.
2. Based on clicks: Regardless of page views, if a visitor clicks on the ad from your site, you’ll earn a certain cut of the ad revenue. This can range anywhere from $0.01 to a couple of dollars depending on the ad.

AdSense is compatible with free Blogger blogs and self-hosted WordPress blogs, but keep in mind that it won’t work with a free WordPress blog (although you can monetize with WordAds if you have a custom domain).

How much can you make with AdSense? Well, that all depends on your traffic and how many people are willing to click on your ads. (Remember that you should never click on your own ads since Google can penalize you for it.) Pat Flynn of Smart Passive Income has reported earning upwards of $3,000 per month on AdSense revenue alone, but other bloggers like Spencer Haws of Niche Pursuits have reported earnings well over $10,000 per month.

3) Course and/or Services

If you’re already teaching your visitors through your blog, why not create an exclusive learning opportunity by building a paid online course? A common way to sell these courses is by setting up an 8-week course through automated email messages or releasing the full package all at once so students can work at their own pace. Just some examples of online courses include:

• Audience Business Masterclass (from Firepole Marketing)
• Article Writing Masterclass (by Carol Tice and Linda Formichelli)
• Social Media Training for Serious Marketers (from Market Motive)

How much can you make selling eCourse memberships? Again, this all depends on how much you sell it for and how many people are willing to purchase the course. Gina Horkey of Horkey Handbook made over $1,000 in her first month after launching a freelance writing eCourse.

Like courses, you can also offer services. For example, many bloggers are also freelance writers, and they get paid to write blog content for other people. Other common services include speaking engagements and private coaching. Depending on your niche, you can get more specific. A wedding blogger, for instance, might offer wedding planning services.

4) Consulting

Consulting is another popular way to make money through your blog’s traffic. With these services, you charge a fee to give feedback to readers. For example, let’s say you blog about social media. You could charge $75 for a one-hour Skype session where you discuss your client’s social media strategy. Along with the Skype call, you might send a full written report via email on how to improve that strategy.

Let’s look at a few examples. Jim Connolly of Jim’s Marketing Blog sells two-hour-long “Pick My Brain” sessions for $319 a pop to discuss marketing tactics. Sophie Lizard of Be a Freelance Blogger sells one-on-one mentoring sessions for freelance bloggers in packages ranging from $197 to $497.

5) Paid Reviews and/or Banner-ads

If you’re generating a decent amount of traffic, you might be approached by a business looking to sponsor your site. There are usually two requests you get in these cases:

1. Paid reviews or sponsorship posts
2. Banner ads

Paid reviews are when the business sends you their product and pays you to write a review about it, but you are not obligated to write a positive review. Alternatively, some businesses will sponsor a specific post in exchange for a link back to their site. It is an ethical practice to disclose the sponsorship to your readers.

Banner ads are just what they sound like. They’re ads you place in “banner” style, usually in your sidebar. The business sponsoring the ad will often pay you monthly to keep the ad up on your site.

6) eBooks

Writing eBooks is a super popular way to start selling a unique product in your industry, and it’s ideal for pretty much any niche. With so many self-publishing opportunities available, too, it’s easy to get your book published and ready to sell with major retailers like Amazon or directly on your site.

How much money can you make? Darren Rowse of ProBlogger reports earning $72,000 in just one week after launching his eBook. If you’re not terribly well-known, you can still make a decent chunk of cash. Steve Gillman reports at The Penny Hoarder that he made about $2,000 from an eBook on ultralight backpacking that he wrote in just a few days.

7) List building

Let’s wrap up by talking briefly about list building. While this is not a direct means of monetizing your blog, it will help you reap the benefits of the abovementioned techniques.

List building refers to adding new subscribers to your email list. You can entice readers to subscribe by offering a free gift exclusive to subscribers and, of course, by consistently producing great content that people want to come back to.

But how does this help you monetize? It keeps people in-the-know. When you launch your eCourse, start offering consulting services, or publish an eBook, your subscribers are going to be the first ones to care. So, if you want to see quick results after a launch, be sure you have an email list built up to gain access to a pool of interested individuals.

That’s not to mention that you can also monetize your email campaigns with banner ads and affiliate links, too. In some cases, you might even set up a separate paid subscription email list for exclusive tips and offers.

Get 6 Months Classroom training and Digital Marketing Certified from Tata Institute of Social Sciences-SVE Mumbai. Contact us Now:

Tata Institute of Social Sciences-SVE Certificate in Digital Marketing Inquiry Form

* Required

Name of the Prospective Student *

Your answer

Email ID of the Student *

Your answer

Contact Number of the Student *

Your answer

Address of the Student *

Your answer

SUBMIT

How To Get Your Blog On Google (Lightening Fast)

Once you’ve launched your blog – you might want to consider the idea of getting it indexed or listed on Google search engine.

In some cases, it might take several weeks before Google decides to index your blog. In fact, some people are having really hard time getting their new blog indexed by Google.

I’ve actually done a lot of researching over the past couple of months and I’ve finally found out that you can actually do it in less than 24 hours.

Want to learn how to start a blog? Check out step-by-step tutorial.

How do I get my blog on Google?

To get your blog on Google, follow these 6 steps:

1 – Add your blog to Google Webmaster Tools

Google Webmaster Tools (GWT) is a place where you can gather some information about your blog or site. Google will crawl your blog and tell if you have any problems (poor code, bad host, spammy links etc…)

It’s a great place to start off and I can’t recognize any reason why you shouldn’t add your blog to the Google Webmaster Tools. Feel free to visit Webmaster Tools once a month to make sure that Google still “loves” your blog and everything is working properly. I’m doing this, and you should, too.

After adding your site make sure you’ll use the option called “Fetch as Google” – This will make sure that every page of your blog will get indexed by Google. What I mean by “indexed” is that Google search engine users are able to find your blog through their search queries and keywords.

If you get stuck adding your site to GWT or don’t find the Fetch button, see this video below (really in-depth):

Hold up, you think it’s that easy? Actually, there are couple of other things you’d need to do.

2 – Submit your blog social media sites (Facebook, Twitter, Pinterest)

If don’t have profiles on those social media sites, I highly suggest you to create them. It only takes couple of minutes, but it creates some sort of brand awareness to your blog.

Once you’ve activated your accounts, submit or publish your blog homepage link on them. It has been said that Google uses Facebook and Twitter to crawl and index new pages, so it’s worth a shot.

3 – Use free “ping” services

I’m not 100% sure if that works or not, but I’ve been doing this nevertheless. People on webmaster forums are recommending it, so I suggest you to do the same

• PingoMatic
• Pingler

Just submit your blog address (www.YourNewBlog.com) and feed address, which is usually www.YourNewBlog.com/feed. Then tick all the services and hit the “Ping” button. It should take somewhere around 1 minute – so it won’t be long.

P.S. By now you’ve already done more than you actually should, but let’s take few extra steps to really guarantee that 24 hour indexing, OK?

4 – Add your blog to Bing Webmaster tools

Bing Webmaster Tools – This is similar to GWT, but made by Yahoo and Bing search engines. So, instead of using only GWT, I recommend you to add your blog to Bing as well. The functions of Bing tools are same as GWT. If you get stuck, see this video.

5 – Create a Sitemap and Robots.txt

Don’t get too confused by the headline because you don’t have to create anything by yourself. Well, back in 2000’s you most likely had to do it all by yourself and manually, but now it’s much more easier than before.

Simply download this or any other similar WordPress plugin and your good to go. In short, properly working sitemap and robots.txt file will make crawling your blog much easier for Google. Sitemap is a place where all the URLs of your pages and posts are stored. You can read more about robots.txt here.

6 – Add a YouTube video

Since Google bought YouTube 10 years ago, they’ve been integrating it’s services within the rest of the company. One such way is that they are able to tell which websites have YouTube videos on them and thus crawl them faster. Adding Video schema and creating a video sitemap will help too. So if you add a YouTube video and Plus, you get a bonus from increased user engagement which helps your rankings.

What Else? Am I ready?

Once you have completed the previous steps you’ll just have to wait a bit. In meanwhile, make sure you tell your friends/colleagues/family members about your new blog. After a day or two, make sure you use the following search string to see if your blog is finally indexed by Google:

“site:http://YourBlog.com”

If your site pops out on Google search, you can breathe again because your blog is indexed by Google search engine. You can use the same search string in Bing and Yahoo as well, but keep in mind that those search engines are bit slower than Google. So instead of waiting 24 hours – wait for a week or so.

However if you don’t see your blog on Google right away, don’t get panicked because your site will get listed sooner or later.

Get 6 Months Classroom training and Digital Marketing Certified from Tata Institute of Social Sciences-SVE Mumbai. Contact us Now:

Tata Institute of Social Sciences-SVE Certificate in Digital Marketing Inquiry Form

* Required

Name of the Prospective Student *

Your answer

Email ID of the Student *

Your answer

Contact Number of the Student *

Your answer

Address of the Student *

Your answer

SUBMIT